Sayur In The City

Client: Eats, Shoots & Roots / ThinkCity
Year: 2016 –

Sayur In The City is a campaign with the purpose of creating more awareness about local vegetables that grow well in the urban spaces of Kuala Lumpur, which are very different from the usual vegetables found in the supermarket. In partnership with ThinkCity, we surveyed the streets of Kuala Lumpur to look for restaurants that served local vegetable dishes and highlighted them in a printed map in collaboration with Hoffset, and distributed it city-wide. In line with the campaign we also produced a number of short videos to show people how easy it is to get free vegetables, and this campaign continues on until today.